YouTube’s exploding mobile traffic is creating a new source of friction between the world’s No. 1 content distributor and the music industry, numerous sources told The Post.Relationships.
Universal, Sony and Warner execs believe YouTube’s grip on free ad-supported music videos needs to be loosened — by supporting rival sites like Vessel and Snapchat, sources at each of the labels said.
Separately, the labels are weighing going nuclear — potentially yanking rights to the Web’s most valuable and highly trafficked content.
“They are not serious about monetizing music on behalf of creators and, as a result, music companies are realizing they have to reset the current relationship,” one senior industry source said.
Thursday, July 23, 2015
YouTube as you know it might be a thing of the past
The New York Post reports:
