Tuesday, January 06, 2015

Super Bowl advertisers ready to rock

USA Today reports:
Get ready for the Super Bowl advertising hype fest to explode this week.

The ad space — at up to $4.5 million per 30-second slot — is virtually sold out. Roughly half of the expected 40 or so Super Bowl advertisers already publicly have announced that they're in the game. Beginning this week — with the Super Bowl less than four weeks off — the PR floodgates are about to open as each company seeks its marketing edge.
Eyeballs.