CNBC is trying to find a new audience on gay hookup app Grindr after ratings for the business channel fell to a historic low.CNBC is looking for ratings.
While the NBCUniversal-owned network’s audience has traditionally been Wall Street bankers and avid watchers of the financial markets, after a huge drop in ratings in 2014, television industry insiders are joking that CNBC is now being more creative about attracting hot new viewers.
It is currently running a banner ad for the “All-new CNBC app for iPhone & iPad” on Grindr, which helps users find available gay, bi or curious guys locally.
Tuesday, January 06, 2015
CNBC ‘looking’ to boost ratings by buying ads on gay hookup app
The New York Post reports:
