Amazon Introduces Prime Now: One-Hour Delivery on Tens of Thousands of Daily Essentials Exclusively for Prime Members

CNET reports:

Amazon has launched a new service that will deliver shampoo, books, batteries and other products to Prime members in 60 minutes or less.

Known as Prime Now, the service for now has a very small geographical reach. For its kickoff on Thursday, Prime Now is limited to certain areas of Manhattan. But Amazon said the service -- available only for subscribers of Amazon's $99-per-year Prime subscription program -- will launch in more cities in 2015. Anyone who downloads the mobile app can receive a notice when the service arrives in their area.

Speed.