Newsweek to Team Up With Kaplan to Offer Online M.B.A.

The New York Times reports:

Read Newsweek and get your M.B.A.

Well, maybe it’s not quite that simple. But Newsweek is joining up with Kaplan Inc., the education service provider, to offer an online business degree called Kaplan University/Newsweek M.B.A. Executives at both Newsweek and Kaplan said they believed this was the first time a national media outlet had joined with an online degree program.

But why pick Newsweek, a general-interest magazine, to teach students about business when there are plenty of other publications better known for their business coverage?

The answer, as anyone with an M.B.A. knows, is synergy: both Newsweek and Kaplan are owned by the Washington Post Company.

Competition in education.