The New York Times Looks For Someone To Spin Their Stock Price

The New York Post reports:

Facing shareholder dissent and getting flak for bloated executive pay deals, The New York Times is frantically searching for crisis p.r. experts as the company gears up for a public battle over the future of the newspaper giant.

Exactly what sort of assault The Times might be in for isn't yet clear.

Chairman Arthur "Pinch" Sulzberger Jr. and other top management have been criticized for putting off the concerns of Morgan Stanley portfolio manager Hassan Elmasry and for a share price that's plummeted 50 percent since 2002.

Soon after Morgan's attack last week on The Times, the publisher's spokeswoman, Catherine Mathis, was phoning Knight Ridder spokesman Polk Laffoon seeking advice, sources familiar with the matter said.

How do you spin this weekly chart ? Or this monthly chart ? Or check out this long term chart versus the S&P 500.If the New York Times went private they wouldn't have hear nagging from shareholders and worry as much about quarterly earnings.Plus no Sarbanes-Oxley.