In late 2003, when the Bush administration was struggling to get its Medicare prescription drug program through Congress, a timely endorsement by the AARP helped turn the tide in its favor.The AARP isn't an altruistic organization.They sure know how to make money.
But the program has become more than just a legislative victory for the influential lobbying group and its pro-senior citizen agenda.
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The private insurance plan carrying the AARP's brand is emerging as the leading choice of Medicare beneficiaries signing up for drug coverage.
With at least 1.8 million members and counting, the AARP plan has the potential to generate royalty revenues amounting to tens of millions of dollars for the organization.
Saturday, March 04, 2006
AARP insurance plan leads in Medicare drug coverage
The Baltimore Sun