YouTube is now the most-watched TV distributor in America, and it’s pulling away, per WSJ.

YouTube is now the most-watched TV distributor in America, and it’s pulling away, per WSJ. YouTube’s share of all US TV viewing time has climbed to about 14%, up from roughly 9% at the end of 2023, per Nielsen data charted by The Wall Street Journal. That puts it ahead of every traditional media giant, including Disney, NBCUniversal and Fox, and well ahead of Netflix at about 8%.

— unusual_whales (@unusual_whales) November 7, 2026