American Airlines is collaborating with a company that has an explicit "90/10 Rule" which means 90% of their brands are "Black-and Brown-owned."

BREAKING: American Airlines is collaborating with a company that has an explicit "90/10 Rule" which means 90% of their brands are "Black-and Brown-owned."

American Airlines gave passengers this note confirming the collaboration on my most recent flight: pic.twitter.com/YlOVROVmrc

— Corey A. DeAngelis, school choice evangelist (@DeAngelisCorey) May 24, 2025