In a presidential race expected to cost $3.5 billion by the time it's over, the single biggest expense is advertising.

In a presidential race expected to cost $3.5 billion by the time it's over, the single biggest expense is advertising.

On "The Daily," our reporter discusses the story that each campaign has been using its ads to tell, 30 seconds at a time. https://t.co/By3YO84U4k

— The New York Times (@nytimes) November 4, 2024