UltraViolet’s activities consist mainly of social media campaigns to raise public awareness, attempting to influence institutions and organizations into making decisions that align with UltraViolet’s political leanings.
The group’s first notable campaign was in February of 2012. In this campaign, it pressured Susa G. Koman for the Cure, a breast cancer awareness organization, after it discontinued funding for Planned Parenthood. UltraViolet’s work resulted in the resignation of Karen Handel, a republican politician and Komen’s then vice chair .
In July 2016, the organization led a social media campaign to pressure the National Basketball Association and PepsiCo, the NBA’s largest donor, to relocate the 2017 All-Star game from Charlotte, North Carolina. This was in response to passage of North Carolina’s Public Facilities Privacy and Security Act (HB 2), which mandated public facilities with single-gender bathrooms to allow only people of the corresponding sex (as listed on their birth certificates) to use them.
Before the Republican debate on November 8, 2023, UltraViolet started a campaign against NBC’s decision to co-host the debate with the video streaming site, Rumble. The campaign highlighted that much of the content on Rumble is created by “holocaust deniers,” “rapists,” and “conspiracy theorists.” Shauna Thomas argued in a Newsweek article that NBC is legitimizing an “extremist propaganda tool” by allowing Rumble to co-host the debate.
Planning...
