Will Apple Fail on $3,000?

Apple is expected to unveil an augmented reality headset in June. But for some employees, enthusiasm has given way to skepticism. There are concerns about the device’s roughly $3,000 price, doubts about its utility and worries about its unproven market. https://t.co/k1C0agTxtV

— The New York Times (@nytimes) March 26, 2023