Thus, many of these ads while touting a product will feature gay and lesbian couples, sometimes even with kids. They will show gracile women working heavy machinery and driving macho trucks or instructing clueless young men how to grow their incomes. Moreover, a plurality of ads having to do with kitchen appliances, investment strategies, leisure holidays, and the purchase of vehicles involve an almost exclusive proportion of mixed marriages.
If we are to judge by frequency and repetition, we would have to conclude that such marriages outnumber by orders of magnitude any other nuptial arrangement. Indeed, it is rare to find a couple who are both white, as if these commercials implicitly endorse the canard of “white supremacy” or, as the title of a recent bestseller puts it, “white fragility,” a paradigm that must be resisted. As Shelby Steele remarks in White Guilt, the current social zeitgeist focuses on a casuistical “manipulation of white guilt,” a meme that is now widespread. White is aversive. It is as if, in this case, the ads we are daily enduring were indirect adjuncts of Critical Race Theory.
When advertising doesn't necessarily reflect its' consumers...
