Facing revenue loss, Wisconsin Badgers ask fans to donate football season ticket money

The Wisconsin State Journal reports:

The University of Wisconsin athletic department acknowledged Wednesday that fans won’t be able to use the football season tickets they’ve already secured for a 2020 season that remains in question.

But the Badgers, facing a revenue loss of at least $60 million this year because of the COVID-19 pandemic, are appealing to fans to let them keep that money as a donation.

UW on Wednesday unveiled the Badger Legacy Campaign, a fund that the athletic department said will support scholarships, training and support services for athletes.

“Without further investment from our community, the experience we love as Badgers is at risk,” athletic director Barry Alvarez said in a letter to football season ticket holders.

UW asked those who have paid for tickets to give that money to the athletic department as a tax-deductible gift. Season packages cost $324 per seat, not including an additional donation of between $100 and $400 per seat required for some sections at Camp Randall Stadium.

UW in June said that 85% of account holders renewed football season tickets for 2020, representing more than 42,000 tickets per game.

You might say many college sports will be facing a different landscape....