TV viewership has surged during the pandemic, but companies have slashed budgets for ads by more than 40 percent. Networks hope that sales recover as golf and other sports return. To lure advertising dollars, networks are dangling flexible payment terms.

TV viewership has surged during the pandemic, but companies have slashed budgets for ads by more than 40 percent. Networks hope that sales recover as golf and other sports return. To lure advertising dollars, networks are dangling flexible payment terms. https://t.co/Mpr7ebUiff

— NYT Media (@nytmedia) June 6, 2020