Friday, February 01, 2019

Federal Appeals Court Blocks San Francisco Law On Ad Warnings For Sugary Drinks

NPR reports:
A federal appeals panel has blocked a San Francisco law requiring the beverage industry to post health warnings on advertisements for soda and other sugar-sweetened drinks.

In a unanimous ruling, the 9th U.S. Circuit Court of Appeals ruled that the law, approved by San Francisco voters in June 2015, is an unconstitutional infringement on commercial speech.

The ruling by an 11-member, or en banc, panel of the appellate court is a major victory for the beverage industry, retail groups and advertisers who had opposed the local ordinance.

The warnings, placed on any advertisement, said, "Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco." The law also called for the warning to occupy at least 20 percent of the ad space and be set off with a rectangular border.
When you've lost in the 9th U.S. Circuit....