Never ask pple what they want, watch what they do.

1- Ignore surveys.

Pple think they prefer restaurants 1) quiet so they can tawk, 2) roomy, 3) no line.

Yet they flock to 1) loud, 2) cramped restaurants 3) w/50 min wait.

Never ask pple what they want, watch what they do. Revelation of preferences.#SkinInTheGame

— Nassim Nicholas Taleb (@nntaleb) December 7, 2018