Plunging response rates to household surveys worry policymakers

The Economist reports:

Response rates to surveys are plummeting all across the rich world. Last year only around 43% of households contacted by the British government responded to the LFS, down from 70% in 2001 (see chart). In America the share of households responding to the Current Population Survey (CPS) has fallen from 94% to 85% over the same period. The rest of Europe and Canada have seen similar trends.

Poor response rates drain budgets, as it takes surveyors more effort to hunt down interviewees. And a growing reluctance to give interviewers information threatens the quality of the data. Politicians often complain about inaccurate election polls. Increasingly misleading economic surveys would be even more disconcerting.


Household surveys derive their power from randomness. Since it is impractical to get every citizen to complete a long questionnaire regularly, statisticians interview what they hope is a representative sample instead. But some types are less likely to respond than others—people who live in flats not houses, for example. A study by Christopher Bollinger of the University of Kentucky and three others matched data from the CPS with social-security records and found that poorer and very rich households were more likely to ignore surveyors than middle-income ones. Survey results will be skewed if the types who do not answer are different from those who do, or if certain types of people are more loth to answer some questions, or more likely to fib.

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