"More than 50% of guitar buyers in the US are women. I don't see Gibson reaching out to that market segment," says Laura Whitmore of the Women's International Music Network on the struggling guitar maker.

"More than 50% of guitar buyers in the US are women. I don't see Gibson reaching out to that market segment," says Laura Whitmore of the Women's International Music Network on the struggling guitar maker. #WakeUptoMoney @bbc5live pic.twitter.com/poac2wTnHF

— BBC Business (@BBCBusiness) February 20, 2018