The Wall Street Journal reports:
While the Chargers struggle in the L.A. suburb of Carson, where they are domiciled until a permanent home is completed in 2020, the Los Angeles Rams, in their second season back in Southern California, have seen home attendance fall by more than 20,000 per game since last season.
In the Bay Area, the San Francisco 49ers offer fans the chance to wait in traffic, sit in uncomfortably hot seats and watch one of the worst teams around. The state’s most promising team on the field, the Oakland Raiders, is leaving soon after more than a half century in California for a glamorous new home in Las Vegas.
“It doesn’t exactly seem like the Golden State for the NFL right now,” said Andy Dolich, a former executive with teams such as the 49ers and Oakland A’s.
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The 49ers have ceded Bay Area primacy to the NBA’s Golden State Warriors. The average ticket price on the secondary market for 49ers home games has dropped 32.5% since they moved to Levi’s Stadium in 2014, according to Jesse Lawrence, founder of TicketIQ, a search engine that aggregates ticket listings.
Since last year, Rams’ prices have dropped 10%. On the other end of the spectrum, because the StubHub Center is so small, Chargers tickets on the secondary market cost 70% more than they did a year ago when the team played in San Diego.
While the Chargers and Rams face the challenge of breaking into a new city, the entrenched 49ers’ questions are different. Their stadium, which opened in 2014, has been criticized for its location in Santa Clara, which can be a nightmare for fans to reach, and its design, which leaves fans on the sunny side of the stadium with extremely hot seats.
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