Fox Sports to cut commercials to just six seconds during NFL games to try and hold viewers attention as long adverts and Colin Kaepernick's protest is blamed for falling ratings

The Daily Mail reports:

NFL ratings dropped in 2016, and in an attempt to fix the problem, Fox Sports will reportedly experiment with six-second advertisements alongside their traditional 15- and 30-second spots.

According to a report by The New York Times, Fox Sports is attempting to make the six-second advertisement an 'industry standard'.

'When the six-second ads are placed in unique positions, it has the potential to gain even more attention than a traditional unit,' said Fox Sports president Eric Shanks.

Attention span.