Add Sears to the growing list of retailers inking deals with Amazon.Competition.
The department store chain announced plans on Thursday to sell Kenmore-branded appliances on Amazon.com. The products will also be compatible with Amazon's Alexa platform, Sears said.
Shares of Sears' stock were climbing more than 25 percent at one point in trading before the market's open following this news.
"The launch of Kenmore products on Amazon.com will significantly expand the distribution and availability of the Kenmore brand in the U.S.," Sears CEO Eddie Lampert said in a statement.
"At the same time, Sears Home Services and our Innovel Solutions unit will benefit from the relationship as more customers experience their quality services for Kenmore products purchased on Amazon.com."
Thursday, July 20, 2017
Sears shares jump 19% at open on Amazon deal to sell Alexa-enabled appliances
CNBC reports:
