Starbucks' brand has taken a beating since the company announced plans to hire 10,000 refugees worldwide in the next five years in response to Donald Trump's executive order intended to prevent refugees from entering the US.Imagine that.
The coffee giant's consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex.
Friday, February 24, 2017
Starbucks' brand perception has plummeted since it announced plan to hire refugees
The Business Insider reports:
