Secrets Of Online Shopping Discrimination

CBS Miami reports:

Most people think you can usually find a better deal when you shop online.

But the price you see can be different than what other people see. The type of computer you use, your online search history, even your zip code have all been used by online retailers to determine what price you pay.

In a study conducted by researchers at Northeastern University in Boston, nine out of 16 online retailers and travel websites tested showed different prices or difference results for the same searches.

“I always assumed all the prices would always be the same,” said Liz Owens.

Owens, a busy mother of two, does a lot of her shopping online and was initially skeptical when she was told the prices she sees are not always what everyone else sees until she participated in a test.

Secrets.