Marijuana sales on 4/20 hit record highs

Marketwatch reports:

It has been nearly four years since Colorado and Washington legalized recreational marijuana, and the good times are still rolling.

Sales on April 20 — also known as 4/20 — increased dramatically in both states this year compared with 2015 and average daily sales.

As more states have legalized marijuana in some form and advertisers outside the industry have begun to embrace the holiday, 4/20 has evolved into a more mainstream event than its counterculture origins.


In Colorado, retail sales were up 53% year-over-year, reaching $7.3 million, breaking the previous daily record of $6.1 million set on September 16, a tax holiday, according to cannabis industry data firm BDS Analytics. The holiday bolstered sales for the entire month, breaking the monthly sales record with $117 million-worth of sales in April, up from $101 million in December. In Washington, the $5.5 million in sales on April 20 was double the amount of sales on that day in 2015, according to data from Headset, a company that tracks cannabis transactions.

Highs.