Sunday, May 01, 2016

You Got Your Friends Wedding Gifts. Now, Fund Their Divorce.

Fortune reports:
When entrepreneurial couple Sara and Josh Margulis launched their honeymoon registry Honeyfund 10 years ago, they never thought they would get into the divorce business.

It wasn’t until a conversation last year with media mogul Arianna Huffington that they got the idea to add a divorce registry to their new crowdfunding platform, Plumfund.

Huffington told them about the success of Huffington Post Divorce (yes, the Huffington Post has an entire section dedicated to articles about divorce), and she asked the two founders whether they were doing anything divorce-related on Plumfund. In a departure from their core brand Honeyfund, which receives about 4 million unique visitors per month, Sara and Josh decided to add a “divorce” category to Plumfund.
Heh.