Almost 90% of Americans don't know what 'gig economy' is

CNBC reports:

As the new digital economy unfolds, many Americans are steeped in ride-hailing apps, home sharing platforms and crowdfunding sites. Think Uber, Lyft, Airbnb. It's a world of users who are willing to exchange personal data for cheaper, efficient services.

But there are also many Americans who aren't using on-demand services and, in fact, are wholly unaware an on-demand economy even exists, according to a first-ever Pew Research Center survey on the collaborative, shared economy.

The survey found 89 percent of U.S. adults weren't familiar with the term "gig economy." And 73 percent are not familiar with the term "sharing economy," according to the national survey released Thursday.

That's massive.