Thursday, March 24, 2016

70% of consumers binge watch 5 episodes in a sitting, survey says

The L.A. Times reports:
What’s a person have to do to keep pace with a modern millennial’s media consumption? A lot of television marathoning and even more multitasking.

According to Deloitte’s 10th Digital Democracy Survey of more than 2,200 U.S consumers, 70% of respondents binge watch an average of five episodes in one sitting, with 35% of millennials doing so on a weekly basis.

But it’s not just binge watching that audiences are investing in. Viewers are also beginning to fully embrace streaming video, with 46% of Americans subscribing to at least one streaming video service and young millennials, ages 14 to 25, consuming more online video content than live television.
The compulsion update.