Sunday, February 28, 2016

Men are twisting the knife that's already killing shopping malls

The Business Insider reports:
Men, rejoice. Your dreams might be coming true, all thanks to your desire to never leave your house.

A new study from Business Insider Intelligence confirms that men are doing a lot of shopping online.

So men are thereby helping drive malls into the ground, which are already struggling on multiple counts.

"When it comes to e-commerce, men drive nearly as much overall spending online in the US as women. The conventional wisdom is that women drive shopping trends, since they control up to 80% to 85% of household spending," BI Intelligence reports.
A bricks and mortar update.