U.S. online shopping rivals store trips: NRF survey

Reuters reports:

An equal number of U.S. shoppers sought to buy items online as they did in physical stores over the Thanksgiving weekend, according to a closely watched survey by the leading retail industry lobby, highlighting the growing importance of e-commerce during the crucial holiday shopping season.

In releasing its survey on Sunday, the National Retail Federation also said it was sticking by its forecast for retail sales growth of 3.7 percent in November and December, a slight deceleration from 4.1 percent growth over the holidays last year.

The NRF said that its survey of 4,281 consumers showed that shoppers on average spent or planned to spend about $300 over the weekend, which runs from Thursday, Nov. 26 through Sunday, Nov. 29. That is down from about $381 over the same weekend last year, although the NRF said those numbers are not comparable because it changed the survey's methodology.

No word yet on this story from Social Justice Warriors who want to disrupt shopping.