Sunday, September 27, 2015

Report: YouTube's 2-in-1 subscription service is coming this October

Engadget reports:
YouTube might be launching its long-awaited subscription service as soon as the end of October, according to Recode. Google's video website already sent out emails to content owners, asking them to agree to the terms for a "new ads-free version of YouTube" by October 22nd. Just like earlier reports revealed, if providers refuse to get on board, their catalogues will "no longer be available for public display or monetization in the United States." The service won't just flush out ads from videos, though: Recode says the company's $10-a-month offering also comes bundled with Music Key, the website's music streaming product that features offline access, background playback and more.

If you recall, YouTube announced Music Key's pricing when its beta version launched, and it was supposed to cost $10 per month on its own. So it's unclear how the company will make money from the twofer, especially since it reportedly had trouble locking down deals for its ads-free model earlier this year. Note that YT only gave providers until October 22nd to agree to its new terms and didn't actually confirm if the service is going live the same day -- you might have to wait a bit longer before you can throw money at the website.
Monetization news.