Apple is behind secretive Sept. 9 event at S.F. Civic Auditorium

The Verge reports:

Apple has just announced its traditional fall iPhone launch, sending out invitations to the press for an event on September 9th at 10AM PST, as expected. Less expected? The venue, San Francisco's Bill Graham Civic Auditorium. That's a new one for Apple — and it's a massive venue with a 7,000-person seating capacity, so expect a lot of news.

The company is expected to unveil a new pair of smartphones: the iPhone 6S and iPhone 6S Plus. Not much is known about what the new devices might offer in the way of upgrades, but it's a good bet that the displays will incorporate Force Touch — technology that allows for force-sensitive touches and has already appeared on the Apple Watch and newer MacBooks. A dramatic camera upgrade has also been rumored, so we'll be looking for that.

Mark the date down, if you are a Apple person.