Americans in love with wacky job titles

The San Jose Mercury News reports:

It is a corporate feel-good movement sweeping the nation: titlemania.

No longer content with being just Senior Vice President or Managing Director or even Embedded Software Applications Engineer, professionals throughout America have been drinking the Silicon Valley startup Kool-Aid and they're getting downright giddy with their job titles.

Blame it on Google, where employees can pretty much give themselves any title they like, whether it's Jolly Good Fellow (head of Google's meditation and mindfulness program) or Chief Extraterrestrial Observer (a Google Earth Engine founder whose real name is Noel Gorelick).

But now the rest of the nation, and not just Mountain View, is going mad with monikers.

"I'm running into more and more people the past year or two with weird titles," said Jonathan Harrop, a marketing manager with mobile-technology company Yvolver in Dallas who handles recruiting and must navigate an increasingly loopy LinkedIn landscape. "Back in 2010 there were a few companies looking for things like Social Media Guru or Ninja, but those titles fell out of fashion. Now people are starting to get really esoteric."

Even a guy who dislikes the constraints of the U.S. Constitution, likes to be called President now and then.