Friday, June 12, 2015

African-American fans have the highest growth rate among NHL fans


The Chicago Blackhawks reports:
African-American fans have the highest growth rate among NHL fans at 1.4 times the overall rate, according to Scarborough, a national media

In Chicago, the number of African-Americans who identify themselves as very or somewhat interested in the Hawks increased from 12.6 percent in 2011 to 21.9 percent in 2014.

The number of black fans who watched a Hawks game on TV or listened on the radio grew from 28.1 percent in 2011 to 37.9 percent last year.
The growth of hockey.