Monday, April 27, 2015

Millennials say keeping up with the news is important to them — but good luck getting them to pay for it. The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”

Nieman Lab reports:
Most millennials don’t seek out news on social media, but the vast majority of them get news from social networks once they see it there, according to a report released today by the Media Insight Project, a collaboration between the American Press Institute and the Associated Press-NORC Center for Public Affairs Research.

Only 47 percent of the millennials surveyed said consuming news is a major reason they visit Facebook, but 88 percent of the respondents said they get news from Facebook at least occasionally. 83 percent said they get news from YouTube on occasion, and 50 percent found news on Instagram. Next in line: Pinterest at 36 percent, Twitter at 33 percent, Reddit at 23 percent, and Tumblr at 21 percent.

“Simply put, social media is no longer simply social,” the report says. “It long ago stopped being just a way to stay in touch with friends. It has become a way of being connected to the world generally — to send messages, follow channels of interest, get news, share news, talk about it, be entertained, stay in touch, and to check in and see what’s new in the world.”
The price many consumers put on news!