Group fights children’s video app YouTube Kids .Wants rules for TV ads applied to YouTube Kids

The Boston Globe reports:

Pop quiz: Which of these are commercials?

A video describing what McDonald’s Chicken McNuggets are made of.

A video showing LEGO toys being opened and assembled.

A video in which characters from the Disney movie “Frozen” drink Sprite.

All appear on YouTube Kids, a new free app — described as “kid-friendly content” for “curious little minds” — that mixes ad-like videos with traditional shows. On Monday, a Boston consumer group told federal regulators it’s hard to tell the ads from the programming, so YouTube Kids should be subject to federal rules on deceptive advertising.

The complaint highlights what advocates say is a void in the digital regulatory landscape: how to apply rules for children’s TV ads to content watched on tablets and smartphones.

Isn't it time to get rid of the FCC so it doesn't regulate everything?