Apple Watch 1st day pre-orders estimated near 1 million

USA Today reports:

Nearly 1 million people placed an order for an Apple Watch on the first day it was available, with most going for the cheapest model, a shopping research firm estimated.

Slice Intelligence said e-receipt data from 9,080 online shoppers indicate 957,000 people in the U.S. pre-ordered the smartwatch on Friday. On average, they ordered more than 1 watch (1.3), spending an average $503.83 per watch. An estimated 62% purchased the less-expensive Sport model.


If they bought the Apple Watch Sport, they spent $382.83 per watch; if they ordered the mid-tier Apple Watch, they spent $707.04.

After years of moving people away from watches to cellphones to check time: now the Apple Watch.