Monday, March 23, 2015

Median Age of New York Times Print Subscriber is 60 Years Old

The New York Times reports:
A lot of younger people buy and read the paper in print. Of all subscribers, 23 percent are in their 20s, 30s and 40s — that’s hundreds of thousands each week. They can’t all be journalists.

And on the opposite side of the spectrum, the typical digital Times subscriber is decidedly not a millennial, wielding her selfie stick and heading off to Coachella. No, the median age of the digital subscriber is a graying (but no doubt Pilates-practicing) 54, not much younger than the median age of the print subscriber, which is 60.
The great moments of print journalism!