Russia, China lead global growth in NFL interest says study

Reuters reports:

The NFL, which holds its Super Bowl on Sunday, is enjoying a significant surge in global interest with Russia and China leading the way, according to a study by a leading sports marketing research company.

The report by Germany-based Repucom found interest in the league rising in several key markets with Russia having the highest percentage of the population focused on the league.

The report says 13.3 percent of Russians are fans of the NFL, with a growth of 5.3 percent in the past year leading to a total of 10.38 million fans.

The growth of the NFL in China in the past year is the biggest in terms of population size.

America's most popular sport goes global.