The Problem With The No-Judgment Mantra At Planet Fitness

The Huffington Post reports:

Planet Fitness has built a brand -- and brought in plenty profits -- by creating a space that doesn't appeal to gym rats. In fact, the company's PR director has even said that Planet Fitness is "not a gym." But the facility's push to keep serious exercisers away is at odds with its "no judgment" policy, Men's Health contributing editor Lou Schuler argued on HuffPost Live.

Schuler outlined Planet Fitness's business model to host Nancy Redd on Monday: The company profits off the fees of members who don't usually exercise and will likely disappear after a few weeks, then simultaneously pushes away "hardcore" fitness devotees who would "actually wear out the equipment."

A business model.