This email will self-DSTRUX in five seconds: One company's novel idea

CNBC reports:

Sony's high-profile cyberbreach, and the wave of embarrassing disclosures the intrusion triggered, has many company employees thinking twice before hitting the email send button.

Yet for one Brooklyn-based company, the hacking has translated into big business.

"Our numbers have doubled since the Sony attacks," Nathan Hecht, founder and chief executive of DSTRUX, said in a recent interview with CNBC.

In a world where electronic communications can lead to lawsuits or major public relations damage, the company's technology allows users to destroy emails they send and deny recipients future access to those messages. The platform—which recalls the self-destructing messages of "Mission Impossible" and "Get Smart" television fame—also prohibits recipients from taking screen shots of emails.

If someone does try to use the "print screen" function, a message pops up saying "that's not cool!," thus preventing access.

Protection.