Tuesday, December 30, 2014

Annual iPad sales expected to fall for first time

CNBC reports:
As the calendar year comes to a close, full-year Apple iPad sales are expected to decline for the first time in the tablet's five-year history, according to a new report.

ABI Research on Tuesday forecast for iPad sales to reach about 68 million in 2014, down from the 74 million units sold in 2013.

"Historically, Apple has counted approximately 35 percent of its iPad sales in the last calendar quarter of the year," says Jeff Orr, senior practice director of ABI. "Unless Apple can pull off a 32-plus million-unit quarter, sales for CY2014 will be down for the first year since the iPad launched."
The beginning of the end of the iPad trend?