I'll make my business smaller, says eco-warrior Vivienne Westwood as Georgia May Jagger, Jerry Hall and George Clooney front new climate change campaign

The Daily Mail reports:

She has vowed to shrink her fashion empire despite enjoying a recent surge in profits.

Dame Vivienne Westwood, 72, has said she will integrate her environmental beliefs with her
business ethics by reducing her contribution to mass production - something which she says is directly linked with climate change.

'Do I feel guilty about all the consumption that the fashion world promotes? Well, I can answer that by saying that I am now trying to make my own business more efficient and self-sustaining,' she says.

There's more:

A T-shirt emblazoned with a heart-shaped printed design promoting the charity's efforts is modelled by an array of supermodels, musicians and Hollywood stars in the new photo-campaign.

George Clooney, Jerry Hall and daughter Georgia May Jagger, singers Paloma Faith and Chris Martin and Westwood herself feature in the new set of images by award-winning celebrity photographer Andy Gotts MBE.

He says: 'People want to support Vivienne Westwood. She’s so passionate. They see Vivienne as someone really special and people feel the urge to fight in her corner.'

No word yet on whether George Clooney wants you to boycott his movies to save on energy and the environment.