California relying on ‘guerrilla’ tactics to sell Obamacare

The Sacramento Bee reports:

With baseball’s regular season drawing to a close today, scores of seasonal vendors at Dodger Stadium in Los Angeles and Angel Stadium in Anaheim again are bracing for their health care coverage to end.

But unlike past years – when they would have to wait until Opening Day for their coverage to resume – they’re hearing about another option. Union members are fanning out among the workers who sell peanuts and malts to encourage them to sign up for health care through Covered California. The effort is courtesy of a two-year government grant to the Los Angeles County Federation of Labor, AFL-CIO.

As the state insurance marketplace prepares to open Tuesday, nonprofits, labor unions, social services centers and dozens of other groups are working on a one-on-one basis to persuade the uninsured to buy coverage.

While the state exchange’s glossy, $80 million marketing campaign is expected to permeate millions of homes and workplaces via TV and radio – introducing many to California’s version of federal health care – a parallel effort under way is decidedly grass-roots: Union cooks and housekeepers are chatting up their nonunion counterparts; food and commercial workers are contacting employees of pharmacies and groceries; trade instructors are pulling aside electrical and culinary students.

The creepy world of ObamaCare.