Kindle fired: 75% want printed books, not ebooks

The Washington Examiner reports:

America is showing signs that it hasn't totally abandoned one low-tech tradition: taking a dog-eared book to the beach. A stunning 75 percent of adults told Rasmussen Reports that they prefer a printed book on actual paper to an electronic version displayed on devices like the Kindle Fire, Nook or iPad. Just 15 percent prefer ebooks. And, said Rasmussen, that's an increase of those who prefer books--and a rare slapdown of technology. In his 2011 poll on the same issue, 23 percent said they prefer ebooks. According to the Rasmussen poll, while 75 percent prefer printed books, 78 percent said they "usually read a book in the traditional printed format." That might help explain the recent decline in sales of the Barnes & Noble nook.