Football Beer Taps Add Safety, $700,000 to West Virginia University Sports

Bloomberg reports:

West Virginia University says it has found a profitable way to curb excessive drinking at home football games: sell beer at concession stands.

By tapping kegs at Mountaineer Field, West Virginia has added $700,000 to the athletic department and reduced the number of incidents in which police were called because of excessive drinking by around 30 percent, Athletic Director Oliver Luck said in an interview.

Via Carpe Diem.