Wal-Mart ups the ante in holiday price matching

The AP reports:

Wal-Mart Stores Inc., the world's largest retailer, announced a new holiday price-matching strategy that aims to pull in procrastinators early by giving them a big incentive: a guarantee they'll get the lowest prices no matter when they buy during the season.

The discounter said Monday it will be matching prices on all its products — even after the purchases are made. Shoppers who buy a product — whether on its website or in its stores — from Nov. 1 to Dec. 25 but then find the identical item for less at a rival later will receive a gift card for the price difference. To qualify, shoppers need to bring in the original Wal-Mart receipt and the local competitor's print ad. Gift cards will not be given out after Dec. 25.

Just think, some politicians and union leaders want to prevent you from low prices.