US ethanol makers are hoping that NASCAR’s promotional muscle can do for the alternative - and, in some quarters, controversial - fuel what it has done to make household names of companies such as Office Depot, Sprint, and Coors.The green scam moves foreward.
Today, at NASCAR’s 301-mile race at the New Hampshire Motor Speedway in Loudon, N.H., Kyle Busch, Carl Edwards, Dale Earn hardt Jr., and more than 40 other drivers will fill up with a gasoline blend containing 15 percent ethanol and get a green flag, which starts and restarts racing, emblazoned with the words: “American Ethanol.’’
Sunday, July 17, 2011
NASCAR fueled by power of corn
The Boston Globe3 reports: