Global warming: The United Nations courts Tinseltown

The L.A. Times reports:

The United Nations has long courted celebrities for its peace-keeping and anti-poverty efforts, from Mia Farrow and Ricky Martin to George Clooney and Angelina Jolie.

It is a mutually beneficial arrangement. Hollywood stars grasp at gravitas; the U.N. pushes for publicity.

Now the beleaguered multi-national agency, fresh from a disappointing round of climate negotiations in Cancun, wants something more concrete: actual story lines in movies, television and social media drawing attention to the dangers of global warming.

Joseph Goebbels eat your heart out.