In India, one of the most-talked-about television programs is the reality show “Let’s Design.”Welfare for the well-to-do.
Aspiring designers create fashionable outfits using cotton, and this year India’s leading fashion house will showcase the winner’s clothing in its store; the winner will also be profiled in the fashion magazine Verve and win a trip to Paris to meet international designers.
And the American taxpayer helps foot the bill.
The show, now in its third season, is the creation of the Cotton Council International, a trade association representing the United States cotton industry. The council received $20.3 million in matching funds last year under a United States Agriculture Department program to promote and advertise products abroad.
Sunday, February 13, 2011
For Groups That Sell Goods Abroad, Help From U.S. Taxpayers
The New York Times reports: